Supermarkets sign up to childhood obesity pledge plan
Stuff, October 17, 2016
New Zealand supermarkets have joined the fight against childhood obesity, signing up to a range of measures to support government backed initiatives.
Foodstuffs and Progressive Enterprises, the owners of New Zealand’s three main supermarket chains, along with Moore Wilson’s and Bin Inn have signed up to support product reformulation, education campaigns, the provision of healthy choices and the use of the governments Health Star Ratings on private labels.
The groups have also pledged to ensure “advertising of food to children is of a high ethical standard”.
New Zealand has the third worst childhood obesity rate in the OECD.